The cost of pest control and why no one is upfront about it
The mindset of other companies.
In this day and age we all are researching products, services and prices online. If you’re on a website and you can’t find anything about cost what is the emotion that goes through your head? If you are like me, you’re frustrated. So what do you do when you cant find any prices? Do you continue to look on the website? “Well, of course not”. How about calling them instead? Do you pick up the phone to find out more about what services cost? No of course you don’t. You and most people move on and keep searching the internet until you find what you’re looking for. Usually wherever you find your answers, that’s who you buy from. Or at least who gets your first phone call.
As buyers we know that companies know how much their services cost! They know the answers but are not giving them to us. Now we feel like they are hiding something from us. There goes trust right out of the window.
So why is no one upfront about Pest Control Pricing?
Usually there are 3 reasons…. 3 excuses
“Our services are very customized, no treatment is the same or our prices are not set”. So in other words “It depends” is the first reason.
“Because of the competition” is the second reason. We don’t want our competitors to know what we charge? Really? Companies pretty much know what our competitors charge. We meet at Seminars and talk candidly about what we do, how we do it and what we charge for it.
“We are more expensive then most other companies” we are afraid that we may scare away potential customers. But that’s not so for potential customers. They are searching for a price. Any price and if we as service providers withhold that information we are placing a seed of doubt into peoples minds. This is worse the not providing any information at all.
On average 70% of the buying decision are made before people talk to a sales person. So why hide prices? Yes to costs vary depending on severity of the infestation, conducive conditions, what type of infestation, size of the house and how well the homeowner prepped before the treatment. BUT Companies can be upfront with our most common services, explain a little about what is included and let the client make a informed decision.
Ladies and Gentlemen I would like to introduce to you our Price List. Granted it’s still small but will grow as requests from people like you come in. Cimex Pest Solutions will not be one of these companies who insist that you talk to a sales person in order to get a price. We will be honest and upfront about our cost to provide you with excellent service.
We will exceed your expectations, I guarantee it!