Girl Scout cookies have gone digital
Through my daughter Hailey, who is a Girl Scout of Troop Gulf Coast 505, customers now can buy cookies online and have them shipped to their door from around the country.
“It’s just convenient. It’s the way we live our lives right now.”
The Digital Cookie program, which began Jan. 1, teaches girls several new business skills, including developing their own secure website and learning about e-commerce and e-marketing.
“Digital Cookie is a move into the 21st century,” said Jennifer Medeiros, public relations and media manager of Girl Scouts of West Central Florida, which covers Marion County. “It’s another way for girls to aid them in their sales, and also to teach them an expanded skill set.”
Digital Cookie educates girls on how to interact with customers in a digital realm, an attribute they can use later in life.
If you think about all of what we do online today, it only makes sense for the Girl Scout Cookies to be available through an e-commerce platform.
Although the Scouts have gone digital, door-to-door sales, sales to friends and family and booth sales are still prominent.
Girls can choose which sales approach they would like, but Digital Cookie should be viewed as an enhancement, and not the sole way to sell.
Selling in person gives girls a chance to directly interact with customers and gain people skills, which are the core components of the Girl Scouts Cookie program.
If you would like to help Hailey reach her goal of selling 500 Boxes of cookies click the link below to start your order